The brief
Kirsty and Lize Ravell position themselves as investors and property advisors first, not traditional agents working off a script. The brief was to build a site that carried that distinction honestly: no stock-agency polish, no generic "why choose us" filler, and no numbers on the page the client had not actually confirmed.
A site built around three real conversations
Rather than one generic listings-style homepage, the site splits into pages built around the three conversations Kirsty and Lize actually have: a seller working out what their property is worth, an investor weighing where to put capital, and a buyer trying to work out what they can actually afford. Each page speaks to that person directly instead of asking every visitor to self-sort from one undifferentiated homepage.
Calculators that do real maths, not placeholder maths
The pre-approval page carries a bond affordability calculator built on the standard South African lending assumption of roughly 30% of gross monthly income toward repayments, and a transfer cost estimator built directly on the current SARS transfer duty table and Law Society conveyancing tariffs, not a rounded rule of thumb. Both give a buyer a genuinely useful number before they ever pick up the phone, which is the kind of tool a listings page never offers.
Two lead forms that actually reach someone
The sell page carries a valuation request form and the pre-approval page carries its own lead form, both routing straight to the founders rather than a shared inbox. A lost seller lead was treated as the single most expensive bug the build could ship with, so both forms are built to fail visibly, showing a WhatsApp and email fallback if a send ever fails, rather than showing a false confirmation and quietly losing the enquiry.
A brand built for how the founders actually work
The palette (a burgundy and blue built against sand and ivory backgrounds) and the logo mark were built specifically for an in-person, investor-led advisory brand rather than adapted from a generic real estate template. It shows up consistently across the site's five pages, the navigation, and the footer, so the brand reads as one considered decision rather than a set of separate design choices.
Ownership stays with the client
Unravell Realty owns their own domain on their own registrar account, with Innhance holding delegated manager access to run hosting and DNS rather than the domain itself. It is the same model Innhance runs for every client: nothing locks the client into Innhance holding the keys to their own business.